Sportvision relies on the power of the NVIDIA Quadro® FX 4000 SDI Graphics Board
by PNY Technologies to compete in the High-Definition broadcast enhancement arena
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Sportvision Inc, relies on the performance of the NVIDIA Quadro FX 4000 SDI by PNY Technologies graphics board to deliver its
on-air football, basketball, baseball, and motorsports broadcast applications. These applications are used to create the "1st & Ten™"
yellow line for NFL and college football, video-in-perspective for the NBA, and the popular racecar-tracking "pointers" for NASCAR.
All of these applications enhance the fans' viewing experience of the sport by adding real-time graphics, live action statistics or action
details to the telecast.
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Sportvision's multiple Emmy-award-winning "1st & Ten" product utilizes the real-time
rendering capability of the NVIDIA Quadro FX 4000 SDI by PNY graphics board to create
the illusion that a yellow first-down line is painted on the field, allowing players
to cross over and stand on it. 1st & Ten helps viewers understand the action on the
field by showing them the necessary distance for a first down as plays progress.
By creating this interactive experience through the use of real-time graphics,
Sportvision is able to heighten the viewers' experience and attract more viewers
to the sport. 1st & Ten is currently utilized in multiple NFL and college football
broadcasts per week including games seen on FOX, Turner Sports, ABC and ESPN networks.
With the introduction of RACEf/x, Sportvision significantly
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increased the interactive experience of watching a NASCAR broadcast. RACEf/x allows
networks the capability to not only attach real-time pointers to cars, clearly
identifying the driver, but also deliver real-time data on the car such as throttle
position, RPM, speed, acceleration, braking, etc. RACEf/x utilizes the power and
real-time capabilities of the NVIDIA Quadro FX 4000 SDI by PNY graphics board with
PureVision technology to deliver the live video effects which enhance the NASCAR broadcasts.
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Native HD Support
According to Marvin White, Sportvision's Chief Technology Officer, "The NVIDIA Quadro FX 4000 SDI
by PNY Technologies, with its powerful graphics processing and ability to output multiple broadcast
video formats, allowed us to simplify our application design and render graphics to a High-Definition
video frame without a loss in performance.
"The NVIDIA Quadro® FX 4000 SDI by PNY Technologies ability to output broadcast HD video was exactly
what our products needed to compete in the High-Definition broadcast enhancement arena." - Marvin
White, Chief Technology Officer, Sportvision
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The power and performance of the NVIDIA Quadro FX 4000 SDI by PNY graphics board facilitates our
support of native HD graphics. The NVIDIA QUADRO FX 4000 SDI by PNY Technologies graphics board can
render out to multiple HD-sized textures and pixel buffers which, along with its ability to output
broadcast HD video, was exactly what our products needed to compete in the High-Definition broadcast
enhancement arena."
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Reliability is key for on-air applications
Reliability is an important issue for Sportvision when selecting the technology they need to use
for on-air operations. "Our systems are now simpler, faster, and can produce native HD graphical
enhancements because of the FX 4000 SDI. The addition of the graphics board has resulted in more
stable hardware operation in the field, and enhanced our ability to provide HD products to our
clients with quick turnaround. The NVIDIA Quadro FX 4000 SDI by PNY provides the performance and
reliability that we require. In addition, PNY Technologies was very responsive to our hardware
needs; fulfilling our hardware requirements on short notice," concluded White.
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| About Sportvision |
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Sportvision, Inc. is the nation's premier innovator of sports and entertainment products for fans,
media and marketers. A privately held corporation, Sportvision solutions have enhanced experiences
for fans and marketing partners of the NFL, NBA, NASCAR, NHL, PGA TOUR, LPGA Tour, Major League
Baseball, NCAA football and basketball, WTA, Major League Soccer and other sporting events on-air
and online. The company has captured eight Emmy Awards for its products, including three for their
signature broadcast enhancements, the virtual yellow 1st and Ten™ line and K Zone, and three for its
pioneering advanced media work with NASCAR. Sportvision can be found on the web at
www.sportvision.com.
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