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NVIDIA Professional Graphics For

Media & Entertainment

Bring your Creations to Life
NVIDIA’s breakthroughs in GPU technology have powered the most advanced and visually rich film and television productions ever created. From box office record-breakers to Academy Award® and Emmy® winning productions, NVIDIA has been a strategic partner to the media and entertainment industry for many years. As a world leader in artificial intelligence, deep learning, simulation, rendering, and real-time technologies for games, VR and AR, NVIDIA continues to propel the future of storytelling.

Image courtesy of Tendril

Your Best Work Begins Here

Accelerate and Elevate Your Production with NVIDIA

Designed and built specifically for professional workstations, NVIDIA® GPUs power more than 100 digital content creation applications and plug-ins. Leaders in the industry trust NVIDIA GPUs to deliver the best possible experience with key software like Adobe Creative Cloud, Avid Media Composer, Autodesk 3DS MAX and MAYA, Blackmagic DESIGN's Fusion and DaVinci Resolve, Foundry NUKE, and many more. Whether you are editing 8K HDR video, creating complex effects and simulations, or animating massive scenes with staggering amounts of 3D elements and textures, you can rely on NVIDIA GPU solutions to accelerate your workflow for more rapid creative iterations.

  • Film
    Content Creation

    Increase production value while staying on time and on budget, enhance creativity, and reduce costly errors that appear later in the production process.

    Video Production

    Create the most beautiful and accurately lit renders faster than ever before with NVIDIA RTX and dedicated ray-tracing technology.

    Multi-Channel Delivery

    Work natively in real-time with 8K RAW files on the timeline without pre-caching or generating proxies.

    Artificial Intelligence

    Use AI assistants to reduce repetitive tasks and create content much faster. Advanced analytics can help you understand your audience better than ever before.

  • Broadcast
    On-Air Graphics

    Broadcast cinematic-quality virtual sets live over the air with real-time ray tracing. Engage your audience with dynamic graphics created from external data sources.

    Video Editing

    Get on the air faster than ever before by editing in real-time at resolutions up to 8K—without wasting time generating proxies.


    Deliver the story as it breaks using faster-than-real-time, GPU-accelerated video decoding and encoding.

    Artificial Intelligence

    Understand your content archives better with object detection and auto-metadata tagging. Bring aging content to the modern age with new video enhancing technology.

  • Advertising
    Content Creation

    NVIDIA RTX accelerates 2D content creation and opens up a new dimension of real-time 3D illustration, animation, and rendering.

    Video Production

    Edit and color grade in real-time without pre-caching or generating proxies. Immerse your audiences with amazing 360 video with GPU-accelerated applications like Adobe Premiere Pro.

    Multi-Channel Delivery

    Deliver to any device with dynamic content resizing and faster-than-real-time video encoding.

    Artificial Intelligence

    Create content faster with AI tools using Adobe Sensei or NVIDIA NGX. Reduce time to insights and sell through ad inventories faster with precise content targeting.


How NVIDIA is advancing the future of digital storytelling

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Four Reasons Why

NVIDIA RTX pro graphics are the perfect choice for Media and Entertainment Professionals

Accelerates Creative Workflows

NVIDIA GPUs feature the performance and memory required to bring your creative vision to audiences everywhere.

Future Proof

AI, rendering, simulation and other realtime techniques powered by NVIDIA GPUs to drive next generation workflows.

ISV Certification

NVIDIA GPUs are fully certified and support 100's of professional applications including Adobe CC, Autodesk 3DS MAX and MAYA, Foundry NUKE, among others.

Award Winning

NVIDIA GPUs have been behind every single movie nominated for the Best Visual Effects Oscar® for ten years running



Optimal Real-Time and Virtual Production Studio Environments

Virtual and real-time production techniques are revolutionizing the television and movie making process, with a recent Nostradamus Report predicting that “Virtual Production will become the industry norm by 2026.”

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Film and Video Enhancement with NVIDIA RTX

Join us for a webinar with’s Product Director Denis Shiryaev

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Read Article

State-of-the-Art Solutions

Elevate your production with NVIDIA Technologies

GPU Rendering RTX


GPU Rendering

Iterate more, render faster, and gain distinct advantages over CPU rendering, from previsualization through final frames. NVIDIA EGX Platform for Visual Computing render nodes can deliver up to 60X the performance of dual-CPU nodes. With new RT Cores, photorealistic ray-tracing can now be achieved in real-time, enabling higher fidelity workflows from interactive rendering to virtual production.

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NVIDIA Omniverse Enterprise
Revolutionize your studio’s workflow. NVIDIA Omniverse™ is a 3D collaboration and physically-accurate simulation platform that's powered by NVIDIA-Certified Systems to accelerate your business like never before. With one-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams are empowered to create at the speed of imagination.

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Professional GPUs
The industry's most critically acclaimed feature films require the latest technological advancements – from mobile and desktop, to data center and cloud. NVIDIA RTX professional solutions work behind the scenes to give you the precision and power to tell remarkable stories.

Learn more about RTX-powered workstations

NVIDIA RTX Virtual Workstation (vWS) enables artists to access powerful virtual workstations from anywhere and enjoy performance on the same level as physical workstations.

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NVIDIA Professional Graphics FOR

Artificial Intelligence

AI can be applied to every facet of the production pipeline. NVIDIA RTX™ GPUs now feature Tensor Cores to accelerate deep learning tasks, reduce workflow redundancy, dramatically simplify content creation with NVIDIA NGX, accelerate animation, expand the possibilities of image and video processing, and effortless auto-tag to manage stored content.

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Location-Based Entertainment (LBE)


Location-Based Entertainment

VR, AR, and mixed reality are used to create deeply immersive experiences for guests at theme parks, malls, movie theater lobbies, and family entertainment centers. NVIDIA VR-ready GPUs power many of these experiences, which often incorporate real-world objects, haptics, and motion simulation to enhance participant excitement.

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pny creators

Content Creators Rely on GPUS to Work Faster

NVIDIA RTX™ graphics cards power the creative applications you use every day. Whether you're creating online videos or feature-length films, animating and 3D modeling, designing graphics, or broadcasting games, now you can do more - and wait less.

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Location-Based Entertainment (LBE) VR Headset


VR Ready

Virtual reality requires the highest-performance graphics to deliver the smoothest, most immersive experiences. To ensure professional users have the best VR experiences, we've created the NVIDIA VR Ready program.

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Infinite Creative Possibilities

Powering creative applications for cutting-edge entertainment.




Unlock the next generation of revolutionary designs, scientific breakthroughs, and immersive entertainment with the NVIDIA RTX A6000, the world's most powerful visual computing GPU for desktop workstations.

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Turing is NVIDIA’s most important innovation in computer graphics in more than a decade and makes possible a new generation of applications that will simulate the physical world at unprecedented speeds.

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Quadro Volta

Powered by NVIDIA Quadro Volta, delivering extreme memory capacity, scalability, and performance that designers, architects, and scientists need to create, build, and solve the impossible.

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About NVIDIA Professional Graphics for Media & Entertainment

Useful Resources


postPerspective Extra on NVIDIA RTX for Media & Entertainment
Randi Altman, editor of postPerspective™, asks questions about the new NVIDIA RTX graphics boards that media & entertainment professionals will want to know.


NVIDIA Omniverse for M&E Solution Showcase
NVIDIA Omniverse gives design teams the ability to create, iterate, and collaborate on assets using a variety of creative applications to deliver real-time results.


Real-time technologies are opening up new production pipelines for virtual production and virtual art departments.

Success Story

Elastic Success Story
Elastic is a Los Angeles-based collection of visual storytellers who use design, animation, live action, visual effects (VFX), live events, and immersive media, to bring new worlds to life.

Success Story

Ars Thanea Success Story
Ars Thanea uses the art of imagination to bring a forest to life with NVIDIA Omniverse Enterprise.

Success Story

XR Studios Success Story
XR Studios uses NVIDIA RTX to make the American Idol finale a teenage dream.