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NVIDIA Professional Graphics For Media & Entertainment

3D Modeling, Video Editing, Rendering, & Virtual Sets

Professional Media & Entertainment (M&E) workflows are more demanding and complex than consumer-focused creator workflows. The M&E industry is constantly evolving and innovating in order to address the growing demand for high-quality content as quickly as possible. Studios are turning to AI, virtual production (sets), real-time rendering, and next-generation content collaboration with NVIDIA® Omniverse™ Enterprise to dramatically accelerate production from desktop to data center to cloud. Large datasets and multi-application workflows that take advantage of AI and compute-augmented applications or cinematic quality ray-traced rendering require powerful GPUs with large memory to keep artists in the creative flow.

Image Courtesy of Shimao Group Nanjing Company & Woods Bagot


With the NVIDIA® RTX™ A4500, M&E professionals can utilize RT Cores for ray tracing and Tensor Cores for AI in their workflows to accelerate production pipelines, reduce repetitive tasks, enhance previsualization, and utilize denoising, with DLSS (Deep Learning Super Sampling) to create stunning and accurately lit renders in real-time. Video editors need a powerful graphics card to process and edit 4K or 8K video with smooth frame rates. With robust full-featured enterprise drivers and application profiles for optimal performance, the NVIDIA RTX A4500 provides top-notch reliability and stability on video editing applications for mission-critical footage.

The Future of Storytelling Starts Now
  • Film

    3D Film Animation Rendering

    Content Creation

    Increase production value while staying on time and on budget, enhance creativity, and reduce costly errors that appear later in the production process.

    Video Production

    Create the most beautiful and accurately lit renders faster than ever before with NVIDIA RTX and dedicated ray-tracing technology.

    Multi-Channel Delivery

    Work natively in real-time with 8K RAW files on the timeline without pre-caching or generating proxies.

    Artificial Intelligence

    Use AI assistants to reduce repetitive tasks and create content much faster. Advanced analytics can help you understand your audience better than ever before.

  • Broadcast

    Live Sports Broadcast on Television

    On-Air Graphics

    Broadcast cinematic-quality virtual sets live over the air with real-time ray tracing. Engage your audience with dynamic graphics created from external data sources.

    Video Editing

    Get on the air faster than ever before by editing in real-time at resolutions up to 8K—without wasting time generating proxies.


    Deliver the story as it breaks using faster-than-real-time, GPU-accelerated video decoding and encoding.

    Artificial Intelligence

    Understand your content archives better with object detection and auto-metadata tagging. Bring aging content to the modern age with new video enhancing technology.

  • Advertising

    3D Dairy Queen Rendering

    Content Creation

    NVIDIA RTX accelerates 2D content creation and opens up a new dimension of real-time 3D illustration, animation, and rendering.

    Video Production

    Edit and color grade in real-time without pre-caching or generating proxies. Immerse your audiences with amazing 360 video with GPU-accelerated applications like Adobe Premiere Pro.

    Multi-Channel Delivery

    Deliver to any device with dynamic content resizing and faster-than-real-time video encoding.

    Artificial Intelligence

    Create content faster with AI tools using Adobe Sensei or NVIDIA NGX. Reduce time to insights and sell through ad inventories faster with precise content targeting.


Let us help you find the right NVIDIA Professional Graphics and Data Center Solution to meet your needs and boost your productivity.

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ON-DEMAND WEBINAR How NVIDIA is advancing the future of digital storytelling

Watch On-Demand

4 Reasons Why NVIDIA RTX pro graphics are the perfect choice for media and entertainment professionals


Accelerates Creative Workflows

NNVIDIA GPUs feature the performance and memory required to bring your creative vision to audiences everywhere.


Future Proof

AI, rendering, simulation, and other real time techniques powered by NVIDIA GPUs to drive next-generation workflows.


ISV Certification

NVIDIA GPUs are fully certified and support 100's of professional applications including Adobe CC, Autodesk 3DS MAX and MAYA, and Foundry NUKE, among others.



NVIDIA GPUs have been behind every single movie nominated for the Best Visual Effects Oscar® for ten years running.

STATE-OF-THE-ART SOLUTIONS Elevate Your Production With NVIDIA Technologies

Artificial Intelligence Robots

GPU Rendering

Iterate more, render faster, and gain distinct advantages over CPU rendering, from previsualization through final frames. NVIDIA EGX™ Platform for Visual Computing render nodes can deliver up to 60x the performance of dual-CPU nodes. With new RT Cores, photorealistic ray-tracing can now be achieved in real-time, enabling higher fidelity workflows from interactive rendering to virtual production.

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NVIDIA Omniverse Enterprise

Revolutionize your studio’s workflow. NVIDIA Omniverse™ is a 3D collaboration and physically-accurate simulation platform that's powered by NVIDIA-Certified Systems to accelerate your business like never before. With one-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams are empowered to create at the speed of imagination.

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Professional GPUs

The industry's most critically acclaimed feature films require the latest technological advancements – from mobile and desktop to data center and cloud. NVIDIA RTX professional solutions work behind the scenes to give you the precision and power to tell remarkable stories.

Learn more about RTX-powered workstations


NVIDIA RTX Virtual Workstation (vWS) enables artists to access powerful virtual workstations from anywhere and enjoy performance on the same level as physical workstations.

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NVIDIA Professional Graphics For Artificial Intelligence

AI can be applied to every facet of the production pipeline. NVIDIA RTX™ GPUs now feature Tensor Cores to accelerate deep learning tasks, reduce workflow redundancy, dramatically simplify content creation with NVIDIA NGX, accelerate animation, expand the possibilities of image and video processing, and effortless auto-tag to manage stored content.

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(LBE) Location-Based Entertainment

VR, AR, and mixed reality are used to create deeply immersive experiences for guests at theme parks, malls, movie theater lobbies, and family entertainment centers. NVIDIA VR-ready GPUs power many of these experiences, which often incorporate real-world objects, haptics, and motion simulation to enhance participant excitement.

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Content Creators Rely on GPUS to Work Faster

NVIDIA RTX™ graphics cards power the creative applications you use every day. Whether you're creating online videos or feature-length films, animating and 3D modeling, designing graphics, or broadcasting games, now you can do more - and wait less.

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Woman Wearing a Virtual Reality Headset

VR Ready

Virtual reality requires the highest-performance graphics to deliver the smoothest, most immersive experiences. To ensure professional users have the best VR experiences, we've created the NVIDIA VR Ready program.

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Infinite Creative Possibilities

Powering creative applications for cutting-edge entertainment

  • Applications

  • Workstations

  • Servers

  • Renderers

  • Cloud

    AWS Logo Google Cloud Logo Microsoft Azure Logo


NVIDIA RTX featuring enhanced real-time ray tracing, accelerated AI, and advanced graphics and compute capabilities, NVIDIA RTX built on the NVIDIA Ampere architecture enables artists, designers, engineers, and scientists to create tomorrow, today.

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Turing is NVIDIA's most important innovation in computer graphics in more than a decade and makes possible a new generation of applications that will simulate the physical world at unprecedented speeds.

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NVIDIA Quadro Volta

Powered by NVIDIA Quadro® Volta, delivering extreme memory capacity, scalability, and performance that designers, architects, and scientists need to create, build, and solve the impossible.

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LEARN MORE About NVIDIA Professional Graphics for Media & Entertainment

Useful Resources


postPerspective Extra on NVIDIA RTX for Media & Entertainment

Randi Altman, the editor of postPerspective™, asks questions about the new NVIDIA RTX graphics boards that media & entertainment professionals will want to know.


NVIDIA Omniverse for M&E Solution Showcase

NVIDIA Omniverse gives design teams the ability to create, iterate, and collaborate on assets using a variety of creative applications to deliver real-time results.


Hybrid Work Solutions for M&E

Real-time technologies are opening up new production pipelines for virtual production and virtual art departments.

Success Story

Elastic Success Story

Elastic is a Los Angeles-based collection of visual storytellers who use design, animation, live action, visual effects (VFX), live events, and immersive media, to bring new worlds to life.

Success Story

Ars Thanea Success Story

Ars Thanea uses the art of imagination to bring a forest to life with NVIDIA Omniverse Enterprise.

Success Story

XR Studios Success Story

XR Studios uses NVIDIA RTX to make the American Idol finale a teenage dream.