NVIDIA® GeForce RTX™ 40 Series GPUs are beyond fast for gamers. They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.
Up to 2x performance and power efficiency
Up to 4x performance with DLSS 3 vs. brute-force rendering
Up to 2x ray tracing performance
The Ultimate Platform for Gamers
Dedicated Ray Tracing Cores
NVIDIA DLSS 3
NVIDIA Reflex Low-latency Platform
NVIDIA Encoder
RTX Video Super Resolution and NVIDIA Broadcast
NVIDIA Studio
Game Ready and Studio Drivers
The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.
DLSS is a revolutionary breakthrough in AI graphics that multiplies performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional frames and improve image quality.
Alongside our DLSS 3.5 announcement, NVIDIA's Bryan Catanzaro explains how DLSS is getting even better with Ray Reconstruction technology. Through a new neural network, Ray Reconstruction works on all GeForce RTX GPUs to enhance the image quality of intensive ray-traced content.
NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.
Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.
Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the 8th generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.
The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more.
Use AI to turn simple brushstrokes into realistic landscape images. Create backgrounds quickly, or speed up your concept exploration so you can spend more time visualizing ideas.
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