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Upgrade to Beyond Fast

GeForce RTX 40 Series and DLSS 3

NVIDIA® GeForce RTX™ 40 Series GPUs are beyond fast for gamers and creators. They're powered by the ultra- efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra- high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.

Shop from $299


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The Ultimate Platform for Gamers and Creators

Powered by GeForce RTX 40 Series and DLSS 3

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Cutting-Edge
GPUs

NVIDIA Ada Lovelace Architecture

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Realistic and
Immersive Graphics

Dedicated Ray Tracing Cores

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AI-Accelerated
Performance

NVIDIA DLSS 3

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Game-Winning
Responsiveness

NVIDIA Reflex low-latency
platform

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Built For
Live Streaming

NVIDIA Encoder

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AI-Enhanced Voice
and Video

RTX Video Super Resolution and NVIDIA Broadcast

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Fast-Track Your
Creativity

NVIDIA Studio

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Performance and
Reliability

Game Ready and Studio
Drivers


NVIDIA DLSS 3

Max FPS. Max Quality. Powered by AI.

DLSS is a revolutionary breakthrough in AI graphics that multiplies performance. Powered by the new fourth-gen Tensor Cores and Optical Flow
Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional frames and improve image quality.

RTX On/Off Comparison



NVIDIA DLSS 3.5 TECH TALK VIDEO

Alongside our DLSS 3.5 announcement, NVIDIA’s Bryan Catanzaro explains how DLSS is getting even better with Ray Reconstruction technology. Through a new neural network, Ray Reconstruction works on all GeForce RTX GPUs to enhance the image quality of intensive ray-traced content.

Ray Tracing

Hyperrealistic. Hyperfast.

The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

RTX On/Off Comparison

NVIDIA Reflex

Victory measured in milliseconds.

NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

Top tools for the creative trade.

NVIDIA Studio Screens

NVIDIA Studio

Your ideas, accelerated by NVIDIA Studio.

Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.

NVIDIA Encoder on Desktop Monitors

NVIDIA Encoder

The dream stream.

Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the 8th generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.

NVIDIA Broadcast on Monitor

NVIDIA Broadcast

Your AI-powered home studio.

The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more.

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NVIDIA Omniverse

Connect your creative worlds to a universe of possibility.

NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows and unite apps and assets to bring your ideas to life—fast.

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NVIDIA Canvas

The app that puts the AI in painting.

Use AI to turn simple brushstrokes into realistic landscape images. Create backgrounds quickly, or speed up your concept exploration so you can spend more time visualizing ideas.

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© 2023 NVIDIA Corporation. NVIDIA, the NVIDIA logo, GeForce, and GeForce RTX are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.
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